About Vegas SEM and Search Engine Marketing.
You've built your website... now what?
The days of "Build it and they will come" are over. Now, to attract visitors to your website you need to have an integrated online and offline marketing strategy planned and ready to implement (or well under way!)
Meta Tags are not a marketing plan!
With so much competition on the web, being able to differentiate yourself is key. Originally search engines looked at small pieces of code embedded in your page to ascertain what the page was (mostly) about. These snippets of code are called Meta tags and include a description of the page, keywords specific to the page content, and other attributes to help automated 'search robots' understand - from an overview perspective - to what searches your website content would be most relevant. With the increase of competition these basic indicators do not provide enough information to offer refined search results to searchers, hence the search engines (driven by Google) employ much wider criteria for ranking a page relevant to search terms.
Modern Meta - Relevant content!
These criteria are obtain primarily from analyzing the page content itself. This utilizes a complex series of algorithyms that look at word structure, frequency, formatting, sentence composition, related words, link syntax, uniqueness and relation to pages and page content both above and below the target page itself.
Simplicity in complexity!
Though far too complex to explain in depth (and protected fiercy by the search engines themselves) the algorythms used to score, rank or 'relevantize' a page do provide a standardization of content relevance to allow search engines like Google to display relevant results pages in a simple format for Internet searchers (your potential customers) to utilize in choosing vendors, partners or information resources.
Fool me once!
Search engines are not just in the business of finding what appears to be relevance for search results. Half their challenge is also to filter out the non-relevant or 'fake' content. Just as their algorythms have improved, so has their ability to see 'cheats' or "Black Hat" techniques to gain higher placement in results. Techniques such as, for example, doorway pages (multiple independant pages with the same basic content but different keywords directing to the same site) or zero-contrast text (text whose color matches the page background making it 'invisible') are now recognized and penalized to negatively affect a website's ranking in results.
Read more about search Engine Marketing >
Vegas SEM - SEO Strategies for Success
You need relevant content, an optimized website and a search engine strategy that works!
Contact us for a free search engine marketing consult >
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